Tuesday 7 December 2010

New identity for the Alentejo!

A new identity and slogan for the Alentejo "tempo para ser feliz" (time to be happy).
The idea for the identity is ok. but the letter spacing could have been closer for you to see the Alentejo hills (montes) better, the colour for me doesn't represent the Alentejo. It could have been the rich red colour of the earth. But I like the slogan.

The Turismo do Alentejo Wins Prestigious World Travel Market Global Award Award